The Golden Globes Awards viewership is still in the toilet despite receiving a boost this year by following CBS’ NFL broadcast of the Green Bay Packers vs. Chicago Bears game on Sunday.

Sunday’s broadcast of the Golden Globes scored 9.4 million viewers, up 50 percent from around 6.3 million last year — an improvement trumpeted as a victory by CBS Mornings anchor Gayle King  on Tuesday in a blatant bit of corporate media synergy.

But the numbers still paint a dire picture for the beleaguered Globes.

The 2022 broadcast took place on a Tuesday, which helped make this year’s viewership look good by comparison. In addition, last year’s broadcast on NBC didn’t benefit from NFL viewers forgetting to change the channel after the game.

Overall, the Globes audience is still way down compared to pre-COVID years, languishing below 10 million viewers as Americans continue to avoid the annual Hollywood exercise in self-love.